Seasonal planner
Type a topic. See the months it peaks, when to start pinning, and which phrases around it are seasonal or evergreen.
How to use it
- Type the topic in plain words. Broad is fine: “porch decor”, “meal prep”, “wedding guest dress”.
- Read the chart. Red bars are the peak months. The sentence under it gives the month to start pinning.
- Open the seasonal phrases. Each one is a pin idea with its own start month; copy the list into your plan.
- Use the evergreen phrases for boards and for the pins you refresh all year.
Reading the numbers
Searches are monthly averages for the country you chose. The peak months are the ones within a quarter of the busiest month, so a topic can have two peaks, such as spring and fall for porch decor. Start by is two months before the first peak. For the biggest holidays, Pinterest's own advice is to begin even earlier; the holiday pinning guide has the dates, and the seasonal content calendar turns this into a year plan.
Frequently asked questions
- Why start pinning two months before the peak?
- A new pin needs time to collect saves and clicks before Pinterest shows it widely, and people plan ahead: holiday searches rise weeks before the holiday. Publishing six to eight weeks early means your pin is already established when the search wave arrives.
- Is this Pinterest data?
- The months come from Google search history via Keywords Everywhere, because Pinterest publishes no counts. The seasonal shape is the same on both platforms, and Pinterest usually runs a little earlier, so treat the start month as the latest sensible date.
- What counts as evergreen?
- A phrase whose busiest month is less than 1.6 times its average month. Those topics are worth pinning year round and make good board themes.
- Can I plan a whole year?
- Yes. Run your main topics, note the start months, and lay them on a calendar. The seasonal content calendar guide has a month-by-month template to fill in.