Pinterest Predicts 2026: how to read the trend report and pin for it

Updated October 22, 2026 · 7 min read

What the report is

Pinterest Predicts is Pinterest's own forecast of what people will be into next year. Pinterest publishes it every December, and the edition that matters now is the one for 2026, announced on December 9, 2025 with 21 trends.

The method, in Pinterest's words, goes beyond search queries because Pinterest is a visual platform: it analyzes year-over-year growth in searches and saves, identifies the fast-rising patterns, and curates them into a future-looking report. Pinterest also claims the report has proven 88 percent accurate over the past six years. That number comes from Pinterest measuring Pinterest, so it is a reason to pay attention, not a promise for your account.

Each trend gets a name, a short description, the audience it is strongest with, and a handful of search terms that are growing. The search terms are the useful part. They tell you exactly what people are typing.

The 2026 predictions worth knowing

Pinterest published 21 trends for 2026. These eight show the range, with the search terms Pinterest listed for each. All of them come from Pinterest's announcement and trend pages (newsroom.pinterest.com and business.pinterest.com/pinterest-predicts).

The other 13 for 2026 are Scent Stacking, Brooched, Laced Up, Vamp Romantic, Cool Blue, Afrohemian Decor, Mystic Outlands, Glitchy Glam, Khaki Coded, Extra Celestial, Wilderkind, Darecations and Opera Aesthetic. Each has its own page on Pinterest's business site with the same structure.

How to read a prediction

A trend name is marketing. The search terms underneath are data. Read a prediction in three steps.

1. Find the terms. Open the trend's page and copy the search terms. "Cabbage dumplings" is a recipe you can make; "Cabbage Crush" is not something anyone types into the search bar.
2. Check the curve. Put the terms into Pinterest Trends for your region. The graph is relative, with the peak set to 100, so you are looking for the shape: rising from the right is what you want. Compare up to four terms on one graph to see which is moving fastest.
3. Check the demand. Run the same terms through our keyword tool. It shows Google monthly searches, the cost per click and twelve months of history. A prediction that is rising on Pinterest and already has Google demand is the safest bet; one that is rising on Pinterest with almost no Google volume is early, which can be good if you move first.

Turn a prediction into pins: a worked example

Say you run a recipe blog and Cabbage Crush fits. Pinterest's own terms are sautéed bok choy, cabbage dumplings, golumpki soup, cabbage alfredo and fermented cabbage.

Match the terms to what you have. Maybe you already have a stuffed cabbage recipe and a kimchi post. Those become your first two pins, with the titles rewritten around the trend terms: "Golumpki soup: stuffed cabbage flavor in 40 minutes" and "Fermented cabbage for beginners (small batch kimchi)".

Make what is missing. Cabbage alfredo and cabbage dumplings are two posts you do not have. Write them, because the demand is forecast to grow and few people have ranked for them yet.

Give each one a board. A board called "Cabbage Recipes" is searchable and tells Pinterest what every pin on it is about. "Trending 2026" is not.

Publish fresh pins, not one. Three or four pins per post over a few weeks, each with a different image and angle, beats one pin pushed everywhere.

Write the pin for the person, not the trend. The title carries the search term; the description explains what they get. Nobody searches for a trend name, so leave "Cabbage Crush" out of the title and mention it, if at all, in the description.

When to publish

Predictions are published in December for the year ahead, and the search terms are already rising when the report comes out, so the earliest pins win. Pinterest's own moments guide puts the general rule plainly: seasonal searches start building months before the season, and if a moment peaks in June you launch in April. The same logic applies to a trend. Pin when you see the curve rising, not when you see the trend on every other account.

For trends with a seasonal shape, our seasonal planner shows which months a topic peaks and the date to start pinning for each.

Checking a prediction for your niche

Not every prediction reaches every audience. Before you build a month of content around one, run these checks.

• Region. Pinterest Trends lets you switch region at the top right. A trend can be strong in the United States and invisible in Australia.
• Audience. Trend pages name the generation each trend is strongest with. If your readers are a different age group, the trend may still work, but test with two pins before committing.
• Saves, not just searches. The "trends in the spotlight" section of Pinterest Trends is based on saves. A term people search but do not save is curiosity; a term they save is intent.
• Your own numbers. After a month, open Pinterest analytics for the trend pins and compare saves and outbound clicks with your evergreen pins. Keep going if they match or beat them.

Mistakes people make with Predicts

• Pinning the trend name. Titles like "Cabbage Crush ideas" rank for nothing. Use the terms.
• Waiting for proof. By the time a trend is visible in your feed, the easy ranking is gone.
• Ignoring the fit. A fashion account pinning cabbage recipes confuses Pinterest about what the account is for.
• One pin and done. Trends reward volume of fresh pins over weeks, because every fresh pin is a new chance to be the one that ranks.

A 30-minute Predicts routine

You do not need to read all 21 trend pages. Do this once when the report comes out and once a quarter after that.

1. Skim the list for fit. Write down every trend whose name or opening line touches your niche, even loosely. Most people get two to four.
2. Copy the search terms for those trends into one list. Pinterest usually gives five per trend.
3. Run the list through the keyword tool with your country selected. Sort by volume, then look at the trend bars. Keep terms that are rising or already large.
4. Map each kept term to a post. Existing post, rewrite the pin. No post, add it to the writing list.
5. Make the first pins the same day. Two per term, with the term at the start of the title.
6. Set a reminder for 30 days to open analytics and compare those pins with your evergreen ones.

The quarterly pass matters because Pinterest publishes smaller seasonal trend reports through the year, such as its spring and summer reports, and because a prediction that was flat in January may be climbing by April.

Using Predicts without a blog

If you pin to a shop, an Etsy listing or a product page rather than articles, the terms still apply. A home decor seller with a brass lamp has a Neo Deco pin waiting: "brass aesthetic pendant lamp for a small dining room" is a title made from Pinterest's own terms. Product rich pins pull the price from the page, and the description can name the trend for people who follow it.

Where to go next

• How to use Pinterest Trends
• Pinterest seasonal content calendar
• Pinterest SEO: how search works