Pinterest pin title and description generator

How to write a pin title and description that gets found

Pinterest search reads the title first, then the description, then the alt text and the board it sits on. The title decides whether the pin shows up; the description decides whether it ranks and gets the click.

• Lead the title with the main keyword; Pinterest shows about the first 40 characters in the feed.
• Put the same keyword in the first sentence of the description, in a natural sentence.
• End with a reason to click: what the reader gets on the other side.
• Write for a person, not an algorithm. Keyword-stuffed descriptions are easy to spot and Pinterest ranks them lower.
• Give each pin to the same page its own copy. Five angles, five pins, five chances to rank.

Example

Pin about: A blog post with 12 small living room ideas for renters, with photos and budget tips

Run that through the generator above with the “Use the example” button to see five finished sets.

Presets for your kind of pin

The generator has presets that change what the copy focuses on. Each has its own page with niche-specific tips:

• Etsy sellers: Turn an Etsy listing into pin titles and descriptions that name the product, the materials and who it is for, so shoppers can find it.
• Food bloggers: Describe the dish and get recipe pin titles and descriptions with the name, the key ingredients, the time it takes and the dietary tags people search for.
• Shopify stores: Describe the product and get pin titles and descriptions that lead with the product name and the benefit, written for shoppers rather than browsers.
• Affiliate marketers: Describe the product you recommend and get titles and descriptions that stay honest, keyword-first and within Pinterest's rules for affiliate content.

Frequently asked questions

How long can a Pinterest title and description be?

Titles up to 100 characters, descriptions up to 800, alt text up to 500. Pinterest shows roughly the first 40 characters of a title in the feed, so the keyword goes at the start.

Do hashtags work in Pinterest descriptions?

Not anymore. Pinterest stopped treating hashtags as a search feature; they just take up characters. Use natural sentences with your keywords, and tag topics in the pin builder instead.

What is Pinterest alt text for?

Alt text describes the image for people using screen readers and gives Pinterest another signal about what the pin shows. Describe what is in the picture in one factual sentence. It is not the place for extra keywords.

Should every pin have a different description?

Yes, if the pins point to the same page. Pinterest treats identical copy on many pins as a spam signal. Use a different angle for each: the tool gives you five.

Can I use this for Idea Pins and video pins?

Yes. The title and description fields are the same. For video, say in the alt text that it is a video and what happens in it.