Pinterest description generator for Etsy sellers

How to write a pin title and description that gets found

Pinterest search reads the title first, then the description, then the alt text and the board it sits on. The title decides whether the pin shows up; the description decides whether it ranks and gets the click.

• Name the product the way a shopper searches: 'personalized leather keychain', not 'the perfect gift'.
• Mention material, size options and personalization in the description; those are the words shoppers filter by.
• One gift angle per pin. Make a second pin for a second occasion rather than cramming both in.
• Write for a person, not an algorithm. Keyword-stuffed descriptions are easy to spot and Pinterest ranks them lower.
• Give each pin to the same page its own copy. Five angles, five pins, five chances to rank.

Example

Pin about: Personalized leather keychain, hand stamped with initials, gift for him, ships in 2 days

Run that through the generator above with the “Use the example” button to see five finished sets.

Other kinds of pins

Not etsy sellers? Use the general generator, or pick another preset: Food bloggers, Shopify stores, Affiliate marketers.

Frequently asked questions

How long can a Pinterest title and description be?

Titles up to 100 characters, descriptions up to 800, alt text up to 500. Pinterest shows roughly the first 40 characters of a title in the feed, so the keyword goes at the start.

Do hashtags work in Pinterest descriptions?

Not anymore. Pinterest stopped treating hashtags as a search feature; they just take up characters. Use natural sentences with your keywords, and tag topics in the pin builder instead.

What is Pinterest alt text for?

Alt text describes the image for people using screen readers and gives Pinterest another signal about what the pin shows. Describe what is in the picture in one factual sentence. It is not the place for extra keywords.

Should every pin have a different description?

Yes, if the pins point to the same page. Pinterest treats identical copy on many pins as a spam signal. Use a different angle for each: the tool gives you five.

Can I use this for Idea Pins and video pins?

Yes. The title and description fields are the same. For video, say in the alt text that it is a video and what happens in it.