Finding the best group boards

Collaborative Boards (aka Group Boards) are one of the best ways to gain exposure on Pinterest. Our recent study found that an average pinner with 5,000 followers contributes to over 20 group boards. Not surprisingly, a lot of people are challenged with finding group boards that are worth contributing…

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Which board categories are most viral?

There are plenty of studies on Pinterest's board categories, but most of them focus only on popularity of different board categories. Popularity does not always correlate with performance. So, we decided to conduct a new study and find out which board categories yield the best repin rate. We looked at…

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A Study of Viral Pins (Part 3)

Welcome to the third part of our research of viral pins on Pinterest! Today we are looking at the growth trajectory of viral pins. We've been watching a bunch of pins as they grew virally from zero to thousands of repins per pin. While we noticed quite a bit of…

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A Study of Viral Pins (Part 2)

Today we are continuing the research that started last week. First of all, we wanted to see if every pinner has the same "fighting chance" when it comes to creating pins that go viral. This study defines "viral pin" as any pin that accumulated 1,000 or more direct repins.…

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A Study of Viral Pins (Part 1)

A lot of pinners are fascinated by viral pins. Whenever they stumble upon a pin with thousands of repins, they wonder what are the chances of their own pins becoming so successful. We receive a lot of interesting questions about virality from BoardBooster users. So, we decided to study different…

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