Board Sections: Gimmick or Tool?

Since Pinterest recently launched its "sections" feature, there's been a lot of talk around it. While it is clearly sensible and popular, the question that comes to us as marketers and bloggers is this: "Can we use this to our advantage?" One thing we know for sure - a lot…

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What is the ideal board size?

Is there an ideal size of a Pinterest board? We often get this question from both beginners and seasoned pinners. Beginners tend to be concerned that their board are too small, while people that have been pinning for a long time tend to think that their boards are overgrown. So,…

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Tracking performance of your Pinterest boards

Pinterest marketers use quite a few metrics to measure their success. There are some great free tools that can help with this: Google Analytics can track your referral traffic and how well it converts. Pinterest Analytics provides lots of engagement metrics to owners of Business Accounts. And yet, BoardBooster users…

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Which board categories are most viral?

There are plenty of studies on Pinterest's board categories, but most of them focus only on popularity of different board categories. Popularity does not always correlate with performance. So, we decided to conduct a new study and find out which board categories yield the best repin rate. We looked at…

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How many boards should I have?

This is probably one of the most common questions that we hear from BoardBooster users. First time pinners want to know how many boards they should create. Bloggers that have been pinning for years wonder whether they accumulated too many pins or too many boards. So, we decided to shed…

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