Popularity of Hashtags on Pinterest

BoardBooster users often ask us about hashtags. There are plenty of opinions on why you should or should not be using hashtags, but nobody seems to have reliable data on how popular the hashtags actually are. So, we had to run our own research, and found the answer - just 9.7% of all pins include a hashtag.

This number goes down to 8.4% for the most viral pins (ones that have a hundred or more repins). And it drops all the way to 7% if we look at pins owned by the most influential of pinners (accounts with 1 million followers or more).

That was our very first super short post. Please give us some comments or pin this article!

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