Finding the best group boards

Collaborative Boards (aka Group Boards) are one of the best ways to gain exposure on Pinterest. Our recent study found that an average pinner with 5,000 followers contributes to over 20 group boards. Not surprisingly, a lot of people are challenged with finding group boards that are worth contributing…

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Top 5 pinners that surprised us

If you've been pinning for a while, chances are you've stumbled upon some pinners that do incredible things. I am going to share my list of amazing pinners in this post: Regina Wilson has 2,363 boards on her Pinterest account! Can you imagine contributing to 2,000 group boards?…

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What is the ideal board size?

Is there an ideal size of a Pinterest board? We often get this question from both beginners and seasoned pinners. Beginners tend to be concerned that their board are too small, while people that have been pinning for a long time tend to think that their boards are overgrown. So,…

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How much should I pin every day?

If you are new to Pinterest marketing, chances are you want to know if there is an optimal number of pins that you should be adding to your boards every day. We regularly get this question from BoardBooster users, so we decided to find out how much successful pinners are…

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Tracking performance of your Pinterest boards

Pinterest marketers use quite a few metrics to measure their success. There are some great free tools that can help with this: Google Analytics can track your referral traffic and how well it converts. Pinterest Analytics provides lots of engagement metrics to owners of Business Accounts. And yet, BoardBooster users…

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Three Pinterest features that never truly took off

Sometimes we see new Pinterest users that are overwhelmed with the amount of features, and having a hard time figuring out which of the features they should learn first. Today we'll talk about a few major features that sounded exciting when Pinterest first introduced them, but never became truly popular.…

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Which board categories are most viral?

There are plenty of studies on Pinterest's board categories, but most of them focus only on popularity of different board categories. Popularity does not always correlate with performance. So, we decided to conduct a new study and find out which board categories yield the best repin rate. We looked at…

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How many boards should I have?

This is probably one of the most common questions that we hear from BoardBooster users. First time pinners want to know how many boards they should create. Bloggers that have been pinning for years wonder whether they accumulated too many pins or too many boards. So, we decided to shed…

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Is repinning as important as pinning from your own blog?

Everybody knows that bloggers love to pin their blog posts on Pinterest. Bloggers that use BoardBooster often ask us whether their Pinterest marketing strategy should be based on pins from their own blog or involve a certain mix of pins from other websites that they like. Most pinning experts don't…

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A Study of Viral Pins (Part 3)

Welcome to the third part of our research of viral pins on Pinterest! Today we are looking at the growth trajectory of viral pins. We've been watching a bunch of pins as they grew virally from zero to thousands of repins per pin. While we noticed quite a bit of…

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What is the best aspect ratio for pin images?

Everybody knows that vertical images look and perform better on Pinterest than horizontal images. The official guide from Pinterest recommends using photos with aspect ratios between 2:3 and 1:3.5. This is a very broad range though. When you are trimming a photo or designing a pinnable infographic,…

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Is your Pinterest audience growing fast enough?

A lot of Pinterest marketers use their rate of follower growth as a key success metric. Do you know how fast your audience is growing? If so, chances are you would love to know how your growth rate measures up against other pinners. BoardBooster Labs has been studying follower growth…

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A Study of Viral Pins (Part 2)

Today we are continuing the research that started last week. First of all, we wanted to see if every pinner has the same "fighting chance" when it comes to creating pins that go viral. This study defines "viral pin" as any pin that accumulated 1,000 or more direct repins.…

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A Study of Viral Pins (Part 1)

A lot of pinners are fascinated by viral pins. Whenever they stumble upon a pin with thousands of repins, they wonder what are the chances of their own pins becoming so successful. We receive a lot of interesting questions about virality from BoardBooster users. So, we decided to study different…

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Pins with Broken Links

What can be more disappointing than finding an interesting pin and clicking it just to get a "Page not found" error? This problem (also known as Link rot) usually happens because of changes on the website that the pin links to. Most pins start with a source link that works…

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Popularity of Hashtags on Pinterest

BoardBooster users often ask us about hashtags. There are plenty of opinions on why you should or should not be using hashtags, but nobody seems to have reliable data on how popular the hashtags actually are. So, we had to run our own research, and found the answer - just…

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Welcome to BoardBooster Labs!

As BoardBooster user community is growing, we get lots of interesting questions about pinning. Often times we end up conducting some heavy research in order to answer these questions. So, we figured why not share our findings with the broader pinning community? And that is precisely how BoardBooster Labs was…

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